Seeking funding or support?
Explain the need, your approach and the evidence behind it. Help a funder or partner understand what their support would enable.
IMPACT / WHERE MIRAD STARTED
Where vision
meets impact.
Strategy, positioning and narrative for impact-led businesses, social ventures and organisations working to make something better.
Help funders, partners, customers and communities understand the work, the evidence and their part in what happens next.
Discuss your impact storyOUR STARTING POINT
Purpose with substance. BS-proof by design.
Mirad began with a conviction: work that makes a difference deserves to be understood. Our starting point was impact-led businesses and a BS-proof approach to marketing—find what is real, ask the useful questions and make the value clear.
“Where vision meets impact” was part of Mirad’s early direction: working with brands and creatives shaping culture through innovation, sustainability and human connection. Today, that ambition connects strategic communication with the storytelling and creative craft to make it tangible. Reality before resonance.
WHEN CLARITY MATTERS
A worthwhile mission still needs a clear argument.
Launching or growing?
Turn a broad purpose into a clear proposition, with a reason for customers or communities to participate.
Proving the difference?
Bring research, outcomes and human experience into a coherent account. Make clear what has changed, what is emerging and what you still need to learn.
WHAT WE BRING
A sharper story. A practical way forward.
Strategic diagnosis, positioning, audience understanding and narrative development. Then the communication needed to carry it: proposals, leadership messages, campaign direction, interviews or film, scoped around the brief.
We connect the ambition with the people who need to understand it—and the evidence that gives them a reason to believe.
INTERNATIONAL EXPERIENCE / DUBAI, 2024
Sustainability, through the people making it.
At Dubai Design Week in 2024, Mihaela created social videos and interviews exploring sustainability through design, craft and the people making it.
Contribution: interviews, filming and social video storytelling focused on sustainability in design.
BEHIND THE SCENES / DUBAI, 2024
People. Craft. A different perspective.
Select an image to view the full frame.
Video screen grabs and behind-the-scenes material from Mihaela’s Dubai Design Week coverage, 2024.
INSTITUTIONAL PURPOSE / LONDON BUSINESS SCHOOL
Make the purpose visible.
Sustainability videos and donor-facing communication, including work supporting the Forever Forward campaign. Translating expertise and institutional purpose into stories people can understand.
Explore the LBS workA FOUNDER’S PERSPECTIVE
Building the purpose into the experience.
Alongside Mirad, Mihaela is building AMONGKIND, an independent institution in development exploring how we live, connect and lead.
The work connects purpose, audience, experience, brand and practical delivery. It is her own venture, with its approach still being developed and tested.
Explore the ventureLET’S TALK
What difference are you trying to make?
Tell us what you’re building, who you need to reach and where the explanation gets stuck.
Start a conversationA focused project or ongoing advisory. Scope and fees agreed before we begin. Opens your email app.