SELECTED PROJECT EXPERIENCE / DUBAI, 2024
Sustainability.
Through the people making it.
Interviews and social video storytelling during Dubai Design Week, exploring sustainability in design, craft and the makers’ practice across the week.
Interviews · Filming · Social video storytelling
01 / THE BRIEF
Make the design conversation human.
Design can be photographed as an object. An interview can reveal the choices, questions and people behind it. Mihaela’s coverage brought that human perspective into a series of social videos and conversations during the week.
02 / THE THINKING
Ask what sits behind the surface.
The focus was sustainability in design and craft: the makers’ approach, the choices within their practice and how they explain what they make. The communication task was to make those ideas understandable through their own voices.
03 / THE DELIVERY
On location. In conversation.
Mihaela filmed interviews and social video material across the week. The selection below shows video screen grabs and behind-the-scenes moments from that work.
BEHIND THE SCENES / DUBAI, 2024
People, craft and the exhibition floor.
Select an image to view the full frame.
Video screen grabs and behind-the-scenes material from Mihaela’s Dubai Design Week coverage, 2024.
04 / THE EVIDENCE
A selected record of the work.
Video screen grabs and behind-the-scenes material document the people, craft and event context. The work demonstrates on-location interviewing and the translation of specialist ideas into human stories.
This experience sits alongside Mihaela’s sustainability and donor-facing communication for London Business School, showing a practice that connects subject matter with human stories.
BRING US THE REAL QUESTION
What needs to become clear in your impact story?
A new direction, a difficult explanation, a story that no longer fits. Tell us where the work is getting stuck.