ABOUT MIRAD
The thinking.
The person behind it.
“Communication is not the polish applied after strategy. It is how strategy becomes shared judgement, aligned action and trusted experience.”
That is why Mirad begins with organisational reality, not a content brief—and why the thinking stays intact from diagnosis through to execution.
Mihaela
Motica.
Mihaela Motica is a strategic communication advisor, founder and former filmmaker whose work connects strategy, storytelling, culture and human behaviour.
Her work began behind the camera, where she learnt to notice the distance between what someone intends and what another person actually sees, feels and believes. Over more than a decade across film, production, storytelling and communication, that attention became a strategic practice: diagnosing where meaning breaks, then creating the structure that helps it hold.
A two-time founder, she established the limited company behind Mirad in 2022; Mirad Studios became its public-facing brand later. She is also building AMONGKIND. Running and building businesses herself gives her a practical understanding of the choices, uncertainty and human dynamics behind a company's message.
Her creative work has moved between institutions, international brands and founder-led businesses. Having lived in four countries and worked in South Korea as an international content producer, she pays attention to how meaning shifts across cultures. Today she brings her creative, strategic and founder perspectives together to help organisations make genuine capability understandable and credible.
Her conviction is simple: trust grows when the organisation's choices, behaviour and communication give people a reason to believe.
Explore Mihaela's thinking on LinkedIn