CLIENT WORK / NATURAL BODY CARE BY ROS
The conviction is personal.
The brand needs to carry it.
A founder partnership connecting the business behind the products with a clearer brand direction.
Brand development · Positioning · Founder partnership · Brand manual
A framework for the brand. A reference for the decisions that follow.
01 / THE BRIEF
Turn the founder’s understanding into a shared direction.
A founder knows the business from the inside. The brand has to make its meaning accessible to people encountering it for the first time. The work with Natural Body Care by Ros brought those two perspectives into a clearer relationship.
02 / THE THINKING
Connect the story with the brand decisions.
Mihaela worked on brand development in a close founder partnership, bringing purpose, positioning and expression together. The aim was a direction the founder could use, rather than language that only sounded good in a presentation.
03 / THE DELIVERY
Give the direction a practical home.
The work was captured in a 25-page brand manual, bringing the developing brand into one reference. A founder film is planned as a further expression of the story.
04 / THE EVIDENCE
A tangible strategic foundation.
A 25-page brand manual turns the direction into a reference for future communication and creative decisions. The work shows how a founder’s understanding can become a clearer, more usable brand foundation.
The next expression is a founder film, planned to bring the person behind the business into the story.
BRING US THE REAL QUESTION
What needs to become clear in your business?
A new direction, a difficult explanation, a story that no longer fits. Tell us where the work is getting stuck.